Women Leading Cannabis Consumption: The Green Revolution with a Feminine Touch
6 mins read

Women Leading Cannabis Consumption: The Green Revolution with a Feminine Touch

Move over, guys—there’s a new trendsetter in town, and she’s got a joint in one hand and a chilled cannabis-infused beverage in the other. That’s right, women are leading the charge when it comes to cannabis consumption in the U.S., and it’s not just about getting “high” anymore. Young women are reshaping the cannabis landscape with a focus on wellness, discretion, and of course, taste.

This shift is no small feat. Women, particularly between the ages of 18 and 34, have become the fastest-growing group of cannabis consumers in the country. According to a 2023 report by the National Institute on Drug Abuse, women are now making up a significant portion of new cannabis users. And if you think this is just a phase, think again. This demographic isn’t just puffing away on some weed. They’re redefining what it means to be a cannabis consumer.

Edibles: A Sweet Spot for Women

Gone are the days when cannabis was just about smoking a joint and calling it a day. Women are embracing edibles in a big way, and it’s no surprise why. Edibles offer a fun, flavorful, and discreet way to get your cannabis fix. Whether it’s a decadent chocolate bar, a pack of gummies, or even cannabis-infused cookies, women are turning to edibles for their consistency and dosage control. No more guessing if that one puff was a bit too much—edibles provide a more measured experience.

Take Kiva Confections, for example, a company that has become wildly popular for its delicious cannabis-infused chocolate bars and gummies. Women are flocking to brands like Kiva because they combine the fun of sweets with the benefits of cannabis, minus the paranoia of smoking something that might be a bit too potent. Their THC-infused chocolate bars come in a variety of flavors, from mint to espresso, and offer a precise 5mg of THC per serving. Talk about a sweet and subtle experience.

Tinctures: A Drop of Calm

For those who like to keep things low-key (and avoid smelling like a walking joint), tinctures have become a favorite among women. These liquid cannabis extracts are typically taken sublingually (under the tongue) or added to beverages, giving women a smooth, controlled way to experience cannabis. Plus, they don’t come with the stinky, sticky aftermath of smoking.

The company Mary’s Medicinals has nailed the tincture game with their line of products that focus on health and wellness. Women who are looking for relief from stress, anxiety, or sleepless nights are turning to tinctures for their effectiveness and ease of use. The beauty of tinctures is that they offer a quick onset without the unpredictability of edibles. A few drops under your tongue, and you’re on your way to a relaxed evening without the mental fog.

Cannabis Beverages: Cheers to a New Buzz

Forget wine—cannabis-infused beverages are quickly becoming the go-to choice for women who want to relax and unwind. Whether it’s a sparkling water, tea, or even a cannabis-infused mocktail, women are ditching the alcohol and opting for a gentler, hangover-free buzz.

One standout in the world of cannabis beverages is Cann, a brand that makes refreshing, low-dose cannabis drinks that are perfect for socializing without the side effects of alcohol. These drinks come in flavors like grapefruit and hibiscus, making them feel more like an upscale cocktail than a traditional weed drink. Cann’s beverages have become a favorite among women who enjoy social drinking but prefer a more calming, less intense effect than alcohol. The low 2mg THC dose per can means you can sip and enjoy without worrying about overdoing it—perfect for a night out or a relaxing evening at home.

Women are Shaping the Industry

This shift in cannabis consumption is also driving changes in the cannabis industry itself. Brands are increasingly catering to female consumers with products that are designed for wellness, self-care, and balance. Companies are moving away from the “stoner” stereotype and focusing on creating products that align with women’s lifestyles.

Take The Herbal Chef, for example. This female-owned company specializes in cannabis-infused gourmet meals that combine fine dining with a bit of green. It’s all about the experience—women aren’t just using cannabis for the high; they’re using it to enhance their well-being and create memorable, elevated experiences.

Women are also taking on leadership roles in cannabis companies. Brands like Shea Brand and Leune are not just about selling products; they’re about creating a sense of community and empowerment for women in the cannabis space.

Conclusion: The Green Queen Reigns

The rise of women in the cannabis industry isn’t just a trend—it’s a revolution. From edibles and tinctures to beverages and wellness products, women are leading the charge toward a more refined and balanced cannabis experience. As more women continue to embrace cannabis, the industry is responding with products that cater to their tastes, preferences, and lifestyles. So, if you see a woman enjoying a cannabis-infused sparkling water or nibbling on a THC-infused chocolate, don’t be surprised. The green queen has arrived, and she’s here to stay.

 

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